
How do you get a young woman to bomb a math test? Have her take it while wearing a bathing suit.
That’s what researchers in a classic study from 1998 found when they put female and male undergraduates in dressing rooms with a mirror and either swimsuits or sweaters in a range of sizes. The students were instructed to try on the assigned clothing and wear it for a while before filling out a sham evaluation of the apparel.
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